Current data reports say 90% of consumers are willing to spend more with companies who personalize the customer service experience while 64% of customers want a consistent experience across various platforms (Zendesk, 2022/2023). It is essential for businesses to align sales and marketing to produce seamless customer journeys, resulting in increased ROI and customer retention.
A Customer Relationship Management (CRM) system is an integrated suite of tools that gathers and stores customer data in a central location. The primary goal of CRM software is to streamline your business processes, ensure accessible experiences and enhance customer satisfaction while driving growth and increasing ROI.
- Centralized hub - One location allows easy collaboration and instant access to historical data
- Competitive edge - A CRM offers automation features and workflows, saving time and increasing efficiency
- Customer journeys - Create personalized experiences that resonate with specific customer segments
- Custom dashboards - Data-driven insights allow businesses to identify and understand customer behaviors and trends, measure the success of marketing campaigns and refine overall strategy