Current data reports say 90% of consumers are willing to spend more with companies who personalize the customer service experience while 64% of customers want a consistent experience across various platforms (Zendesk, 2022/2023). It is essential for businesses to align sales and marketing to produce seamless customer journeys, resulting in increased ROI and customer retention.
WHAT IS A CRM?
A Customer Relationship Management (CRM) system is an integrated suite of tools that gathers and stores customer data in a central location. The primary goal of CRM software is to streamline your business processes, ensure accessible experiences and enhance customer satisfaction while driving growth and increasing ROI.
A Customer Relationship Management (CRM) system is an integrated suite of tools that gathers and stores customer data in a central location. The primary goal of CRM software is to streamline your business processes, ensure accessible experiences and enhance customer satisfaction while driving growth and increasing ROI.
WHAT ARE THE MAIN BENEFITS?
- Centralized hub - One location allows easy collaboration and instant access to historical data
- Competitive edge - A CRM offers automation features and workflows, saving time and increasing efficiency
- Customer journeys - Create personalized experiences that resonate with specific customer segments
- Custom dashboards - Data-driven insights allow businesses to identify and understand customer behaviors and trends, measure the success of marketing campaigns and refine overall strategy
DO I NEED A CRM?
Yes. A CRM platform helps stabilize and strengthen the relationship between sales and marketing by streamlining operations, improving communication, saving time and driving potential growth. You will benefit from a new understanding of the complete customer lifecycle and create long-lasting relationships with your consumers. A CRM implementation will improve overall business efficiency while ensuring scalability and business growth.
Ready to consider a CRM tool?