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Data + Content + AI = FUTURE

 

There are four BIG questions facing growth-minded executives in 2024.  We believe there will be generational changes that take root and reshape business. 

 

1. Generative AI 

What value can Generative AI create for your business?  Whether focusing on customer experience or employee productivity, understanding where to start begins with experience mapping.  We have proven proof of concept models for knowledge base, self-serve and personalized marketing experiences that you can govern and trust. 

 

2. First Party Data Models & CRM  

Do I have a first-party data strategy to unlock the value of personalized brand engagement and contextual sales and marketing strategies? Google has already started disabling third-party cookies on Chrome and will ramp up the changes in the back half of 2024.  We help growing enterprise leverage advanced customer segmentation, distributed marketing and sales enablement to drive growth. 

 

3. Experience Layers& Composable Content 

Why are composable experience layers becoming so important As CRM strategies advance to deliver highly personalized experiences at scale, display must be decoupled from the back-end for performance and design. We bring decades of expertise in architecting, designing and deploying enterprise-scale CMS platforms to unlock new frontiers of efficiency and experience innovation. 

 

4. Organizational Readiness  

Is my organization ready for change?  Rapid acceleration of digital experience innovation will place all businesses in all industries in a race toward meaningful differentiation. Executing those strategies requires new approaches to change management, adoption, collaboration, measurement and governance. 

 

At DefinedLogic, we are working with mid-sized and enterprise-level clients on their digital transformation journey. We’ve built a new partnership with EnginableTM  to unlock open source technologies for your specific AI use cases. Achieving quick wins has never been more possible. Some organizations are ready to consider a holistic approach and others start with one element.  Depending on your unique dynamics, we deliver a roadmap to help you champion the vision of the future across your c-suite leadership. 

 


 

If you’d like to learn more about how we approach business transformation with some of our key partnerships: 

For creating a leverageable first-party data model with full CRM platform capabilities - Hubspot

For a composable architecture to easily manage cross-channel content and deliver seamless customer experiences - Contentful

 


 

We invite you to connect with us for an introductory call – simply contact us at 732-936-2118.