Partner Story
Launching a transformational new digital brand for Allergan Aesthetics
The maker of well-known brands like Botox and Juvéderm is just as serious about empowering their customers as they are about their own employees at work.
Allergan Aesthetics is shaking up the global pharmaceutical industry with a distinctly consumer-oriented approach to health and wellness. They have fully embraced changing how women and men view beauty and self-confidence the world over. The maker of well-known brands like Botox and Juvéderm is just as serious about empowering their customers as they are about their own employees at work.
Seeking a partner who could share their vision, match their enthusiasm, and meet the complex demands of a multi-site CMS build and rebrand – DefinedLogic proposed a consumer-centered strategy focused on a clean build with exceptional frontend extensibility.
Inspired to push out of traditional pharmaceutical website constructs, we considered the Allergan Aesthetic site as an extension of their brands. Bold photography that celebrates diversity, confidence and empowerment coupled with a clean magazine-style layout makes Allergan Aesthetics.com a true standout in the pharma space.
Coupling style with substance, we successfully launched the new Allergan Aesthetic site built on our hybrid headless Sitecore platform architecture giving us visual flexibility, lightning-fast mobile responsiveness with a powerful content engine to feed the U.S. and 13+ international sites.
We continue to partner with Allergan Aesthetics launching several recent initiatives including a microsite to support their DREAM: Driving Racial Equity in Aesthetic Medicine™ collaboration.
And all the while, creating exciting new site updates like an ‘Our People’ experience that puts the people behind Allergan Aesthetics in the spotlight while supporting their growing global audience.
We continue to support Allergan Aesthetics’ ambitious vision for bringing inclusiveness, support, and confidence to their dedicated consumers worldwide.
