According to the CDC, 1 in 4 Americans have been diagnosed with a disability. The Americans with Disabilities Act (ADA) is a federal civil rights law that protects people with disabilities from discrimination. These guidelines require equal access to electronic and information technology like websites.
Accessibility Compliance Checklist
- Poor color contrast - People with limited vision and color blindness can't read text with low contrast between text and background
- Use of color alone to provide information - Relying only on color cues will limit access to important info (ex. highlighting important information in yellow)
- Lack of text alternatives (“alt text”) on images - Alternative text conveys the message of an image to blind people
- Videos without captions - People with hearing disabilities are affected by videos that do not provide captions
- Inaccessible online forms - Fillable forms must be acceptable for screen readers
- Mouse-only navigation (lack of keyboard navigation) - Websites must be useable without a trackpad/mouse
Benefits & Goals
Accessibility also improves your SEO by allowing search engine algorithms to better understand the content and improve searchability. By creating an accessible digital experience, your company illustrates a commitment to equality and inclusion, improving your brand awareness. Accessible digital assets provide an improved and intuitive user experience that will positively impact ROI, engagement and conversions.