Logistics Industry + Digital Expertise

DefinedLogic combines our deep expertise in logistics with our 20-year digital prowess to be the digital consultancy of choice across the supply chain industry. We work with clients to develop ABM marketing campaigns and create experience-driven websites and digital products that truly differentiate. 

We have unmatched logistics industry expertise across technology and media. We bring decades of experience and relationships across the entire North America logistics and supply chain market, with deep expertise in technology consulting, digital product design, website development, marketing, digital campaigns, traditional media representation.


Managing Partner
Mike Simon 

37 years of industry experience in technology
and digital product development 

  • Ran Americas System 
  • Ran Maersk Data US
  • Led IBM F&L 
  • CIO Yusen Logistics 

Gordon Forsyth

Sr. Practice Lead
Gordon Forsyth 

20 years industry experience in publishing advertising and digital marketing 

  • Associate Publisher for American Shipper 
  • Ran Sales & Marketing for ComPair Data 
  • Ran BSY Associates Inc. 
  • Port of Hamburg U.S Agency 

Digital Innovation for Logistics

We've discovered that across logistics and supply chain companies, there is a broad range of digital maturity. Our approach is to help firms move down the digital continuum based on desired business outcomes.  We also employ an experience-centric approach to deliver the best business-building experiences for customers, employees and partners. 

Account-Based Marketing Campaigns

We collaborate with clients to set a framework for account-based targeting within the context of your overall desired outcomes for Marketing, Sales and Rev Ops. We then develop account-based experience campaigns based on your ideal customer profile, target accounts, refreshed messaging/content mapped to KPIs and provide a managed service for ongoing campaign management (if desired).

Website & Digital Products  

We build websites and applications in-house. From strategy to UX, design to architecture and analytics, our well-rounded teams are adept in strategy, collaboration, distilling requirements and crafting experiences with measurable impact. Platform agnostic, our architects can work with or guide you to the best tech-stack for the job – our goal is to craft a structure that’s organized and optimized for your needs.



We can help you create great experiences
and further develop relationships with your
high-value accounts, shorten sales cycles
and increase ROI.

Connect with me on LinkedIn and
I’ll message you or enter your contact info
and I'll reach out to you. - Mike Simon