Although most enterprise-size B2B organizations have adopted account-based marketing (ABM), many mid-enterprise B2B companies are just getting started. If you’re looking to expand your lead/demand gen initiatives, overlaying an ABM program is the ideal way to start.
DefinedLogic has the expertise to work with you to develop an ABM program that meets your goals and starts you down the path to creating a full lifecycle, account-based, experience journey.
We collaborate with you to set a framework for ABM within the context of your overall desired outcomes for Marketing, Sales and Rev Ops. We then develop ABM experience campaigns, create content and provide a managed service for ongoing campaign management.
We start with the critical step of setting the foundation for account-based focused growth.
Once the foundation is set, we develop, launch and manage campaigns for you.
If your B2B offering includes harder-to-sell products and services, involves complex sales process and a high number of decision-makers, leveraging an account-based program will yield significant benefits. Beyond aligning sales and marketing upfront, you’ll facilitate developing relationships with high-value, high-propensity accounts, shortening sales cycles and increasing ROI.
Whether you're ready for full ABM or "ABM Lite", we're here to help.