GA4 Google Analytics

Act Now & Implement Google Analytics 4 (GA4)

Our experts ensure a seamless transition to GA4

In October 2022, Google announced the most significant change to Google Analytics ever. As of July 1, Google is sunsetting Universal Analytics (UA) and migrating to their new platform, Google Analytics 4 (GA4).  This change necessitates users migrate to the new platform by July 1, 2023. You must execute this migration as soon as possible to accurately measure cross-platform traffic and engagement. 

DefinedLogic is here to help you navigate this transition.

 

Why GA4?

GA4 tracks the complete user experience (web and app data) in one property and enables you to see customer insights like acquisition, engagement, monetization, and retention. GA4 offers advanced reports and customizable templates that provide an in-depth analysis of the customer journey. GA4 will assist businesses in unifying cross-platform data to better understand and engage the customer. 

 

How Do I Start?

Our team has a process to ensure a successful and timely transition. 

 

GA4 Defined Logic Process

Analytics Audit 

      • Analyze the accuracy of current data collection

Implementation Mapping 

      • Identify UA tags and data types passed to GA 
      • Map current tags to new GA4 tags required for implementation 

Tag/Trigger Implantation

      • Create necessary GA4 tags, triggers, and dimensions 

Quality Assurance 

      • Verify and validate trigger/tag data configuration and accuracy 
      • Ensure events are firing correctly 

 

 

 

Schedule a call with our Practice Lead, Robert Arace, to ensure that your organization doesn’t experience detrimental data loss.