Long & Foster Launches Tailored Move

A Household Goods Moving Company

  • Digital Consulting
  • Responsive Websites
  • User Experience
Long & Foster is one nation’s largest privately-owned full-service brokerage firm. With about 170 locations, this real-estate mogul has offered residential and commercial real estate, mortgage, settlement, insurance, property management, corporate relocation, and vacation rental services since 1968.

Wanting to make the home buyers and sellers experience as seamless as possible the client engaged DL for a complete brand launch of a household moving company, Tailored Move. The challenge came in multiple facets: create the brand identity including a brand framework, name, logo and visual identity system. Develop the customer journey and experience design for the new moving company, craft the go-to-market strategy and marketing vehicles needed for launch, and lastly lead qualitative research among targeted real estate agents as the business model is based on agents referring their clients to use the new household goods moving company.
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Intro

A Household Goods Moving Company

Strategy

By working closely with the client, we were able to develop workstreams that allowed us to gain the insights needed from the research phase to provide as much context as possible to craft the brand foundation, name, logo, visual brand identity, and customer journey.

Execution

To elevate the brand above the competition, it was vital that we laid the foundation for success. Armed with the knowledge and insights, the “Tailored Move” brand platform was created. Our focus was on connecting the right people, with the right information. We concentrated on creating consumer and agent target audience messaging, as well as developing a seamless user-experience website. We also worked diligently on crafting a strong brand’s identity, both online and in print pieces such as vehicle logos for apparel, branded truck magnets, and brand corrugated moving boxes.
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RESULTS

The Tailored Move brand is forecasted to go live in April 2019. To-date, the Long & Foster CEO, brokerage leadership and our direct client have been extremely satisfied with the deliverables from DefinedLogic.
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