Design +

Nurturing Design DNA: The Funamentals

If lucky enough to be a "born-to-design" designer, you possess inherent curiosity and willingness to experiment with graphic interpretations.


But let’s say these characteristics didn’t arrive as part of one’s pre-programmed genetic code. What if it necessitated a learned behavior instead? A simplistic approach for creating something from nothing would come in handy.

Vector illustration of an open eye

1 Stimulate.

The design process starts by looking for information and inspiration. What does the client need? Who is the competition? The eyes act as a creative portal. Inspiration comes in many forms. Be open to unconventional and influential graphic sources.

Vector illustration of a brain

2 Ruminate.

Once sufficiently fed, give the brain time to percolate. Sort ideas into words and visuals—ideas that work from those that don’t. Run with the concepts that make the most sense for each client. No need to have all the answers now. Leave room for random musings that may present themselves later.

Vector Illustration of a hand holding a pencil

3 Activate.

Homework completed, all that’s left is connecting the design dots: Colors; shapes; fonts; text; dimensions. Call it old school but there’s nothing like sketching out designs using pencil and paper. It’s amazing how satisfying erasure residue can be in the creative process.


of note DESIGN Factoids


Photo of William Addison Dwiggins

William Addison Dwiggins

coined the term “graphic design” in 1922 to describe his process of designing books as a combination of typesetting, illustration and design

Vector Illustration of Goldfish in bowl

Human Attention Span Now Less Than a Goldfish

The average attention span has dropped from 12 seconds to 8 seconds

Pantone's Color of the Year 2017, Greenery 15-0343

Pantone’s 2017 Top Color Choice

Greenery — with or without the Envy



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