digital strategy

Becoming Customer Centric

Digital success starts at the top.

Our strategic approach to creating and planning digital initiatives aligns project work directly with measurable short-term and long-term business results.

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We work with business stakeholders to direct investment to prioritized projects with clear financial KPIs. This builds consensus among executives for developing practical digital transformation roadmaps that deliver.

At the core of our strategy practice is a customer-centric orientation for defining opportunities that lead to market share growth, increased revenue and efficiency gains. Leveraging our understanding of target market segments and expertise in digital products, we identify the right initiatives and how precisely to execute those plans on budget.

Digital Transformation

Our team works with client executives to create digital strategies that achieve specific quantified business objectives. Our GOST Framework provides the alignment required while taking into account budget considerations, organizational capacity and time.

Digital Transformation
Digital Roadmap

Digital Roadmap

Imperatives and strategic initiatives presented by product/demand owners and the business strategy team are passed through a Prioritization Framework (PFW) that ensures only those initiatives that must be done and should be done are included in the roadmap. Individual demand roadmaps are merged into a Portfolio Roadmap for elaboration and development.

Digital Product Strategy

We use market research to create persona definitions that inform successful user experience design aligned to market needs and value drivers that ensure long-term product viability. We create Product Vision briefs to identify a Minimum Viable Product (MVP) that drives launch adoption and revenue realization.

Digital Product Strategy
Digital Content Strategy

Digital Content Strategy

Content is the currency of digital engagement. We craft multi-channel, multi-media content strategies and campaigns to ensure that digital initiatives engage target audiences for activation, adoption and brand affinity.

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Explore our other service areas

Learn More About Our digital-strategy

  • Digital Transformation
  • Digital Roadmap
  • Digital Product Strategy
  • Digital Content Strategy

Learn More About Process

  • Enterprise Agile Jumpstart
  • Team Agile Jumpstart
  • Solution Elaboration
  • Product Management/Business Analysis
  • Program/Project Management
  • Agile Coaching

Learn More About Design

  • UX Design
  • Design Sprint
  • Web Design
  • Information Architecture
  • Brand Design
  • UX Assessments

Learn More About Development

  • Enterprise Systems
  • Web Applications
  • Database Development
  • Mobile Applications
  • Website Development
  • CMS Implementation
  • Reporting + Business Intelligence
  • Cloud Migration

Learn More About Marketing

  • Digital Persona Development
  • Customer Journey Mapping
  • Digital Marketing Campaigns
  • Social Marketing & Advertising
  • Search Marketing & Advertising
  • Digital Content Development

Learn More About Analytics

  • Digital Performance Management
  • Analytics Frameworks
  • Analytics Dashboarding + Reporting
  • Tag Management + Implementation
  • Engagement Insights